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蜜桃tv appSWM brand was founded in Italy in 1971. Shineray Holdings succeeded in the buyout of SWM in 2014. In 2016, Brilliance Shineray Chongqing Automobile Co., Ltd. of Shineray Holdings formally applied SWM to the all-new passenger vehicle brand: SWM Motors.

SWM Motors respectively established in Milan, Italy and Chongqing the Design Center and R & D Center. SWM Motors built in Fuling District, Chongqing a base with the yearly output of 300,000 complete vehicles and 300,000 engines.

R & D strength

SWM Motors has R & D and Design Center in Chongqing, China as well as Milan, Italy. The research institute currently boasts staff over 1,000.
The independent development system has been formed with respect to the complete vehicle design, engine development
and performance matching. SWM Motors currently has critical design capabilities in terms of data analysis,
CAE simulation design, NVH design, reliability validation, chassis match and complete vehicle
electric appliances match. SWM Motors not only builds such advanced
laboratories as the multi-functional climate chamber and
emission chamber, but also has the advanced
NVH testing equipment, etc.

Production strength

蜜桃tv app      SWM Motors’ production base in Chongqing adopts the world’s advanced design philosophy of complex plant. In addition to similar effects with the BMW Leipzig Plant, such production base and BMW Tiexi Plant were designed and developed by the same design institute. Covering a land area of 1,704mu and with a total investment of 4.5 billion Yuan, the production base is built in two phases, the south and north plant, with an output of 300,000 complete vehicles and 300,000 engines.

蜜桃tv app      SWM Motors’ advisor is BMW designer. Its R & D and production quality stringently abideby Brilliance BMW’s quality management system. Franz Gollmann, the former quality director of German BMW Group inspected the field a good many times for explanations and quality control, ensuring that each vehicle conforms to the European quality and safety standard. The advanced hardware input, stringent quality control and powerful supply support provide reliable and solid security for SWM Motors quality.

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