SWM Motors is sourced from Italy, the cradle of European culture. If we say English cars have the royal air and German cars stand for the engineer culture, Italian cars are treasures left by artists for human beings. From Giorgio Giugiaro “century design master” to Massimo Tamburini, “Da Vinci of the motorbike design sector”, the Italian take the car-making as philosophy and give rise to such world’s top-class brands as Ferrari, Maserati, Bugatti and Lamborghini. SWM Motors is just a typical representative of the traditional Italian art.
SWM Motors was founded in 1971 by Pietro Sironi and Fausto Vegani.
In the 1970s and 1980s, for its fine design and solid workmanship, SWM Motors got famous and its product
was sold as far as European and American continent.In addition, SWM Motors successively participated in a series of races, including the Italian regular,
European regular, FMI Cup regular, and the U.S. Six-Day event. With its excellent performance, SWM Motors emerged as one of three influential off-road vehicle brands in Europe.
SWM Motors represented the Italian super car-making technology and dedication to excellence, becoming a cultural symbol of the social nucleus that
respect freedom and seek breakthrough. In the late 1980s, influenced by the Economic Crisis,
SWM Motors commenced the path of transformation
In 2014, out of respect for its spirit of observing Italian design aesthetics and seeking excellence, Shineray Holdings acquired SWM brand as well as BMW’s plant in Italy. To rely on the latter’s technological innovation gene, Shineray was ready to revitalized the Continental classical brand. Honed by the passage of time, the past passions and glories became more profound and resilient. After injection of BMW blood, SWM Motors is streamlining itself, and revitalizing.
In 2016, the 45th anniversary of SWM Motors brand, SWM Motors formally moved to the passenger vehicle sector. By taking Italian top design and German excellent quality as the brand core competitiveness, SWM Motors has formed the effective isolation with other bands. SWM is ready to grab the new performance growth point of the Chinese passenger vehicle market, and tap into the broader development potential.
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