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​Development Vision of SWM Motors Released New-style Cars Assembling on Guangzhou International Auto

2017-11-17

On November 17, the 15th Guangzhou International Automobile Exhibition kicked off. SWM Motors’ multiple new-style cars, including SWM X7, Inter Milan 110th anniversary edition and EROE concept car, made their debut, and its development vision “SWM Motors-- Guests 2025” was officially released. Zhong Xuedan, General Manager of the Business Department of Tencent Internet of Vehicles, Gong Daxing, President of Shineray Holdings· SWM Motors, Xie Yong, General Manager of SWM Motors, and Franz Gollmann, a chief quality adviser of SWM Motors (former quality director of BMW), attended the launch event, and Alvaro Recoba, a legendary football star of Football Club Internazionale Milano, suddenly arrived at the scene. They jointly witnessed the SWM Motors began a new journey of development.

Based on the Future, Release the Vision of “SWM Motors-- Guests 2025”

In addition to high-profile attendees, which made people stunning, on the scene of 2017 Guangzhou International Automobile Exhibition, Gong Daxing, President of Shineray Holdings· SWM Motors, formally announced the enterprise vision about the future ---“SWM Motors-- Guests 2025”. In the process of enterprise development, SWM Motors will always adhere to the “Consumer-centered” concept, focus on its commitment to consumers, and propose the idea that customers’ concern is of utmost importance.

Quality

In terms of quality control, SWM Motors will be bold to strictly control quality, adhere to the “Quality-focused” concept, and strictly implement the PPQ quality management system to ensure that every car can conform to European quality and safety standards. At the same time, SWM Motors also, through establishing the strict supplier management system, cooperates with internationally-renowned suppliers of components and parts to provide strong support for building first-class quality.

Brand

蜜桃tv app In the future, SWM Motors will inherit the Italian gene, boldly promote the brand and deepen the official cooperation with Inter Milan. It will not only make an overall arrangement of production bases in China, but also further develop automobile R&D, design and manufacturing bases in Italy.


New Energy

In the field of new energy, SWM Motors will carry out a more aggressive layout, continuously promote the development of new energy technology, deem the development of pure electric vehicles as the focus, and actively respond to the national policies of energy conservation and emission reduction. At the same time, SWM MOTOS will actively advocate the concept of energy conservation, environmental protection and green travel, and call on society to join hands through its practical action to create a healthy and beautiful automobile life together. By 2025, SWM MOTORS will complete the overall layout of new energy vehicles such as pure electric vehicles.


Intelligentization

蜜桃tv app In the field of intelligent technology, SWM Motors will boldly innovate intelligent Internet of Vehicles, focus on the needs and experience of users in the future development, create more intelligent vehicles in line with market trend, with high-tech content. At an early stage, SWM Motors will make an attempt and exploration in Internet of Vehicles, as well as human-computer interaction and interactive entertainment of auto big screen +E-go Internet of Vehicles system; upgrade and optimize voice control +AI cloud in 2018; establish and improve private cloud + account system in 2019; integrate and application of big data and cloud analysis in 2020; achieve driving assistance, semi-automatic and automatic driving and other objectives from 2021 to 2025.


At the press conference, SWM Motors’ chief quality adviser, Franz Gollmann (formerly BMW quality director), said the primary objective of future operation was quality leadership. SWM Motors will penetrate “Quality” management into all aspects of the business, including auto design, communication with external partners, products production, processing, managing the relationship with customers, etc., all for the sake of customers, and continuously achieve the quality objectives.

蜜桃tv app Legendary Football Star Recoba Making an Appearance on the Auto Exhibition, Cross-border Marketing with Passion

On the Guangzhou International Automobile Exhibition, Recoba, a legendary football star of Inter Milan, formerly football player of Uruguay national team made an appearance, sparking a crowd of onlookers. Recoba with high popularity came on stage to instantaneously inspire the atmosphere, car fans on the scene and football fans that came after hearing the news enjoyed the grand gathering of car and football on the stage of auto exhibition.

蜜桃tv app As one of top football star representatives of Serie A first rebroadcasted by China, Recoba has supremacy among Chinese fans, and is a shared memory for a generation of fans. Due to his Asian-style face, many fans affectionately nickname him “Chinese Boy”. The arrival of Recoba not only made the many visitors recollect memories of football in those years, but made SWM Motors become the focus of the Guangzhou International Automobile Exhibition and gain popularity. As an official partner of Football Club Internazionale Milano, SWM Motors warmly invited Recoba, legendary star of Inter Milan, to be present at the Guangzhou International Automobile Exhibition so as to further deepen enterprise internationalized football marketing.


With the continuous emergence of new technologies and new trends, China’s auto industry is entering the crucial stage of industrial transformation. On the Guangzhou International Automobile Exhibition, the high-profile finale’ battle in the 2017 automobile market, SWM Motors not only intensively displayed its developing achievements over the past one year, but also had a great longing for a healthy, sustainable and long-term development in the future. “Persisting in it for eight years is the bolder initiatives, persistence makes success, and believing is seeing” said Gong Daxing, President of Shineray Holdings· SWM Motors at a press conference. Through unremittingly working in earnest, SWM Motors will bring more surprises in the future and realize 2025 vision of enterprise development.

The first-style SWM X7 made its debut on the Guangzhou International Automobile Exhibition. Characterized by Italian design, strong power, intelligent technology, large space, comfortable enjoyment, top safety, etc., especially configured with E-go2.0 Internet of Vehicles system, SWM X7 has attracted tremendous attention in the field of intelligent interconnection technology. Inter Milan 110th anniversary edition tailored for Chinese consumers fully displays passion and charisma of cars and football, and also embodies in-depth cooperation between SWM Motors and Inter Milan at the same time. EROE concept car, which is full of a sense of futuristic technology, demonstrates the technological achievements of SWM Motors with its leading technological content and strong & lasting power.

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