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Good at “Playing” Football, SWM Motors Cross-Industry Issuing Big News

2018-02-28

Chinese New Year was not over, but SWM Motors issued big news again. It plays football to the end together with Chongqing Football Team! On February 28,Chongqing SWM Motors Football Team Naming Ceremony and Expedition Ceremony in New Competition Season were ceremoniously held in Chongqing Yuelai International Convention Center. SWM Motors became the title sponsor. In new competition season, the football team will take “Chongqing SWM Motors Football Team” abbreviated as “Chongqing SWM” as new team name to fight with Chinese Football Association Super League (CFASL). Moreover, SWM Motors launched Chongqing SWM Motors Football Team custom-made SWM X7.



Signing Ceremony

Gong Daxing, President of Shineray Holding SWM Motors, Making Speech

Ding Hong, Director of Chongqing Administration of Sports, Zhang Xin, Deputy Director of Chongqing Administration of Sports, Du Xueyong, Director of Football Management Center of Chongqing, and other leaders from municipal government and municipal administration of sport, Gong Daxing, President of Shineray Holding · SWM Motors, Jiang Lizhang, President and General Manager of Chongqing Dangdai Lifan Football Club and other leaders and guests attended. Paul Bento, Chief Coach of Chongqing SWM Motors Football Team蜜桃tv app, led all the members to dress new polo shirt to make a stage pose and held the Expedition Ceremony for new sports competition season. Liu Jianhong, former CCTV famous sports host, worked as the host. More than 600 people from the automobile and sports circles of China got together on the site to witness the grand marriage ceremony between automobile and football.

蜜桃tv app Jiang Lizhang, President and General Manager of Chongqing Dangdai Lifan Football Club, Making Speech

Naming by Large Sum, Largest Action of CFASL

蜜桃tv app In the Expedition Ceremony, Chief Coach Paul Bento made a stage pose with 30 members. In the sports competition season, internal support introduction work of the club has achieved initial success. External support Argentina midfield player Nicholas Diego Aguirre, Brazilian external support Fernandinho, internal support Liu Le, Tang Jiashu, Luo Hao, Liu Bin, Jiang Jiajun and Yin Congyao football specialists will join the club officially. The Club in the sports competition season had deep player reserves, outstanding key position fighting capacity in the football field, and rich team collocation.

The Whole Chongqing SWM Motors Football Team Making A Stage Pose

When the new football team made a stage pose, the new name of the football team of the club ---“Chongqing SWM Motors Football Team蜜桃tv app” will be officially announced. Team leader Wu Qing, Brazilian external support Fernandinho and goalkeeper Deng Xiaofei dressed the new polo shirt with chest front and back advertisement of “SWM Motors” to make a stage pose. In the green field of CFASL in new sports competition season, Chongqing football will set sail again with a brand new image.

Paul Bento, Chief Coach of Chongqing SWM Motors Football Team蜜桃tv app, Making Speech

Wu Qing, Leader of Chongqing SWM Motors Football Team蜜桃tv app, Making Speech

On the basis of the Agreement between two parties, in new competition season, Chongqing Football Team will use new name---“Chongqing SWM Motors Football Team” or “Chongqing SWM”. Chest front and back advertisement of new polo shirt are changed into “SWM Motors”, and the football team also will use new team badge.

New Polo Shirt of Chongqing SWM Motors Football Team Making A Stage Pose

“Play” Football to the End, SWM Motors Creating Footfall DNA

SWM Motors, born in the Football Kingdom: Italy, has confident, persistent and progressing brand gene, and happens to have the same view with the football spirit full of passion and vitality. In different competition fields, it has never-ending contests which keep forging ahead in their fields, and provides the best experience service for people who love it.

Expedition Ceremony of Chongqing SWM Motors Football Team

蜜桃tv app In March 2017, SWM Motors has officially reached cooperation with European traditional giant Inter Milan to become official partner of Inter Milan in China. Moreover, SWM X7 became the officially appointed vehicle of Inter Milan in Greater China.

In fact, the cooperation with Inter Milan is not the only action of SWM Motors in sports circle. On the contrast, it is just a little part. Gong Daxing, President of SWM Motors, has a love with football which cannot be undone, and he is a famous person who likes to play football in the industry.

蜜桃tv app In 2002, he ever sponsored Chongqing Football Team to fight with League A Matches, and became the sponsor of Chinese Football Association. In 2003, he helped Chinese football player Shao Jiayi to join Bundesliga Munich 1860 in the form of paying rent, and Shao Jiayi became the advertising spokesperson of his enterprise. Furthermore, he also subsidized another two young members for their training in Germany for 3 months. In the same year 2013, Gong Daxing led his enterprise to become the sponsor of Chinese Woman’s Soccer Team, and sponsored the Team to attend the World Cup of United States Women’s National Soccer Team. In 2009, he sponsored Chinese Super League. In 2010, he sponsored Chinese Olympic Soccer Team to fight with the Olympic Games, and so on.

At this time, SWM Motors cooperating with Chongqing Football Team to create “Chongqing SWM Motors Football Team” is a large action for SWM Motors to create football DNA, but also the duration of Gong Daxing’s personal persistence and love in football.

Strategic New Product of SWM Motors Appearing Public on the Market Soon, Named Football’s All-out Sprint to New Competition Season

蜜桃tv app As an automobile industry rooted in Chongqing, SWM, predecessor of SWM Motors, was founded in Milan of Italy and ever popular in Europe and America by ultimate design and exquisite technology. On July 27, 2016, SWM brand was officially released in Beijing, and successively launched several fine styles. The listing of SWM X7 automatic gear greatly improves comprehensive competitiveness of SWM Motors. SWM X7 is oriented at RMB hundred-thousand intelligent big 7-seat SUV, and has the leading advantages in the aspect of intelligent interconnection technology, 7-seat practical big space and riding comfort. Intelligent technology strength of SWM motors is fully embodied, and the product receives favorable reviews from the industry and are very popular among consumers.

For SWM Motors, the year 2018 is a key year and also a year of showing strength. SWM Motors confirms the goal of realizing “Two 1s”: annual sales volume will break through 1 hundred thousand vehicles, and sales volume of single item will realize 1 ten thousand vehicles monthly in 2018, so as to enter the ranking of mainstream car brand from a new brand. SWM Motors will launch core strategic new vehicle S402 (internal code), and also launch 2018 SWM X7 after great upgrading. SWM Motors invited Franz Gollmann, former Chief Quality Officer of BMW as Chief Quality Consultant, and Cobos, former Toyota European Chief Designer and Audi Chief Appearance Designer, as Chief Design Officer of European Style Design Center to follow the industrialization process rule, and create quality system and research & development system so as to guarantee the realization of goal in 2018.

When accelerating car service upgrading, SWM Motors also will provide consumers with more experience, and build sportive and passionate brand tone by means of in-depth cross-industry sports marketing. SWM Motors, based in Chongqing, restarted from CFASL field. It is not only the communicator between football fans and the club, but also the symbol of Chongqing fan identity. As main team of Chongqing people, Chongqing SWM Football Team will become the standard configuration of Chongqing football fans, and write new legend and resplendence on the football hot spot full of vitality and passion.


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